AS Roma
UX/UI • 2015
UX/UI • 2015

AS Roma

Lead Designer • Lightmaker
Research, Information Architecture, Visual Design, Content strategy, Vision
1 Month

AS Roma, a professional Italian football club, was seeking a unique website design vision that could help build brand voice, increase commercial opportunities and engage with fans.

The Feed

  • Content is fresh, relevant and interactive.
  • Users should be able to engage with content, not just consume it.
  • Commercial should be integrated seamlessly to enhance sponsored content and experiences.

Home news feed
News feed cards
Game day hero treatment
Article detail page
Player profile page hero