The Association of Tennis Professionals (ATP) is the governing body of the men’s professional tennis circuits. This project was created as a concept pitch for ATP to explore how conversational UI could be used to engage with tennis fans beyond ATP's website.
Forget login and sign up screens, let’s just kick off the conversation. When a user opens the app for the first time we need to gather some basic info to help them get started. Is this a new or returning user? How would they like us to address them?
Once the sign up process is finished, we need to introduce the app. Messaging should give a brief overview of what the user can look forward to, how to interact with the app and how to access their settings or account. This is also an opportunity to ask the user if they’re interested in any specific type of content like stats, rankings, player information, etc. These answers could then be applied to their preferences and used to begin customizing the experience right away.
Personalization can help play a big role in humanizing the experience and connecting with the user. The more we learn about a particular user, the better we can be at serving up the right content and encourage them to keep returning to the experience. Some ways we can approach this: