UX Analysis, Research, Information Architecture, Visual Design, Interaction, Prototyping
World of Tanks, a massive multiplayer online game, was seeking to re-evaluate design strategy of their Garage interface to ensure that innovation and ease of use are the core foundation of the user experience.
Improve player speed & immersion.
Reduce cognitive loads on player during specific scenarios.
Create a new look and feel for the GUI.
Reduce the time spent in the garage and increase the amount of time in gameplay.
Key messaging is placed far from related buttons and calls-to-action making it difficult to quickly learn how to navigate the interface.
Inconsistent interaction patterns create confusion and challenge the user’s expectation of behavior.
Important buttons, notifications and active elements are easily missed.
Difficult for players to understand the role of each section and process the structure of information.
Restructure organization of content into clearly labeled sections that follow a more predictable flow.
Promote the features and information a player needs to start a game.
Create a single destination for notifications, account information and social features that doesn’t interfere with garage activities.
The Garage is a starting point for four major scenarios that also needed to be reviewed and optimized.
Selecting a vehicle for battle
Purchasing a new vehicle from the tech tree
Vehicle maintenance (repairs and purchases)
Crew management (training and transferring crew between vehicles)
Incorporate interface elements into the game environment. Explore diegetic, meta and spatial UI.
UI should reflect the game’s detailed attention to WWII history and should depict its pathos in approach.